OUR SIX PHASE METHODOLOGY
Tweak's 6-Phase Methodology is a step-by-step approach to uncover the essence of a brand, achieving newsworthiness and dynamism. This methodology discovers, defines and executes the following:
Although Tweak specializes in outbound marketing messages, we consult and assist in brand monitoring and in pinpointing possible vulnerabilities.
Purpose is a necessity, but many businesses fail to clearly and truthfully define it.
Tweak also helps internally and externally execute and maintain your marketing plan, as well as provide flexibility and fluidity to your
If your company communicates faith in your brand at all touch points, it will grow organically. Tweak designs a blueprint
that builds faith in the
Creativity has to be intertwined with purpose and strategy forming a process we call Strativity
Narrow branding is all about establishing deep connections with narrower groups of highly engaged customers.
A WAVE OF COMMONNESS IS BEGINNING TO TAKE OVER THE MARKET. SOMETIMES A SIMPLE SPLASH CAN CHANGE THE WAY
A WAVE HITS THE MARKET SHORE. COULD IT BE TIME FOR A LITTLE TWEAK?
It's a new time. A new marketplace. Your brand
needs to reach out and connect with customers in a new way — THEIR way. It needs to be newsworthy and dynamic to avoid "commodity" status.
At Tweak, we consult management and marketing teams to help create a meaningful brand that interacts, involves and evokes customer response. We do this by creating one, unstoppable "voice" through all marketing channels — print, social, digital, mobile, and video. You need the right brand with the right mix of channels to initiate and sustain customer engagement. And no one does it better than Tweak.