OUR SIX PHASE METHODOLOGY
Tweak's 6-Phase Methodology is a step-by-step approach to uncover the essence of a brand, achieving newsworthiness and dynamism. This methodology discovers, defines and executes the following:
Communication
Although Tweak specializes in outbound marketing messages, we consult and assist in brand monitoring and in pinpointing possible vulnerabilities.
Purpose
Purpose is a necessity, but many businesses fail to clearly and truthfully define it.
Execution
Tweak also helps internally and externally execute and maintain your marketing plan, as well as provide flexibility and fluidity to your
branding effort.
Communication
Faith Building
If your company communicates faith in your brand at all touch points, it will grow organically. Tweak designs a blueprint
that builds faith in the
brand universally.
"Strativity"
Creativity has to be intertwined with purpose and strategy forming a process we call Strativity
Narrow Branding
Narrow branding is all about establishing deep connections with narrower groups of highly engaged customers.
Narrow
Branding
ALTERING
THE CURRENT
A WAVE OF COMMONNESS IS BEGINNING TO TAKE OVER THE MARKET. SOMETIMES A SIMPLE SPLASH CAN CHANGE THE WAY
A WAVE HITS THE MARKET SHORE. COULD IT BE TIME FOR A LITTLE TWEAK?
It's a new time. A new marketplace. Your brand needs to reach out and connect with customers in a new way — THEIR way. It needs to be newsworthy and dynamic to avoid "commodity" status.
At Tweak, we are all about helping our clients to create and market a meaningful brand that interacts, involves and evokes customer response. We do this by consulting with our clients' key management and marketing team members and evaluating their key vendors to create one, unstoppable "voice" through all marketing channels—print, social, digital, mobile, and video. You need the right brand message, with the right mix of channels to initiate and sustain customer engagement. And no one can help you achieve that better and more cost effectively than Tweak.
Purpose
Faith
Building
"Strativity"
Execution
EXPERIENCE IN A WIDE RANGE OF BUSINESSES AND INDUSTRIES
MANUFACTURING
Bunzl
Sparton Corporation
CNH Industrial
Sasser Family Companies
Xced Aviation Services
R3 Redistribution
HOSPITALITY
Chicago Convention
and Tourism Bureau
Truluck's Restaurants
Sheraton Hotels
Host Hotels and Resorts
Doubletree Hotels
Bacara Resort
CONSUMER GOODS
Tonalin
Stewarts Coffee
Lifetrients "Speak"
Bradford Exchange
Follett Library Resources
BEAUTY
Andis
Alberto Culver
Cosmetologists Chicago
America's Beauty Show
REAL ESTATE
Related Midwest
Platinum Home Mortgage
LIQUOR
McCormick Distilling
Cosentino Winery
CONTACT
READY TO TWEAK YOUR BRAND?
If you're ready, we're ready. Contact us today and let's tweak your brand.
Email: frank@tweakusa.com
Phone: 312-909-1513
