OUR SIX PHASE METHODOLOGY

Tweak's 6-Phase Methodology is a step-by-step approach to uncover the essence of a brand, achieving newsworthiness and dynamism. This methodology discovers, defines and executes the following:

Communication

Although Tweak specializes in outbound marketing messages, we consult and assist in brand monitoring and in pinpointing possible vulnerabilities.

Purpose

Purpose is a necessity, but many businesses fail to clearly and truthfully define it.

Execution

Tweak also helps internally and externally execute and maintain your marketing plan, as well as provide flexibility and fluidity to your

branding effort.

Faith Building

If your company communicates faith in your brand at all touch points, it will grow organically. Tweak designs a blueprint

that builds faith in the

brand universally.

"Strativity"

Creativity has to be intertwined with purpose and strategy forming a process we call Strativity

Narrow Branding

Narrow branding is all about establishing deep connections with narrower groups of highly engaged customers.

Narrow

Branding

A WAVE OF COMMONNESS IS BEGINNING TO TAKE OVER THE MARKET. SOMETIMES A SIMPLE SPLASH CAN CHANGE THE WAY

A WAVE HITS THE MARKET SHORE. COULD IT BE TIME FOR A LITTLE TWEAK?

ALTERING

THE CURRENT

It's a new time. A new marketplace. Your brand

needs to reach out and connect with customers in a new way—in THEIR way. It needs to be newsworthy and dynamic to avoid "commodity" status.

At Tweak, we're all about creating a meaningful

brand that interacts, involves and evokes customer response. And we do this by creating one, unstoppable "voice" through all marketing channels—print, social, digital, mobile, and video. You need the right brand with the right mix of channels to initiate and sustain customer engagement. And no one does it better than Tweak.